https://kirbykelly.xyz/home daily 1.0 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/b3d1d885-90ba-4bea-9f61-945331caf8a4/IMG_1010.JPG https://kirbykelly.xyz/portfolio daily 0.75 2025-05-02 https://kirbykelly.xyz/portfolio/copywriting monthly 0.5 2023-11-29 https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/af9cde55-613e-4c42-9705-67a5ccdf6352/Screenshot+2024-12-18+at+8.30.40%E2%80%AFAM.png Selected Work - Copywriting - Remedy Place As a long-term partner and extension of the marketing team, I work alongside the Director of Editorial and Content in crafting all copy for owned channels, ideating and executing campaigns, and launched The Framework, a first-of-its-kind editorial and video platform. I help the company articulate its unique vision to empower more people to feel better than ever—all through a lens that resonates with its luxury audience. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/e8cada2d-57f5-496f-966f-9974388e46b0/Screenshot+2025-05-02+at+8.06.08%E2%80%AFAM.jpg Selected Work - Copywriting - JPMorgan Chase As an agency partner, I supported a redesign of the Impact and Community verticals on the site. I advised on the site map, provided website microcopy, and outlined content for the final website, guiding the process through various iterations. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/6e6f593b-0788-4a2b-8e8e-74250077e526/Screen+Shot+2023-07-18+at+9.00.29+AM.png Selected Work - Copywriting - Diana Davis Creative DDC needed a site overhaul to announce new coaching offerings and connect with an entrepreneurial audience. We came up with a name for Camp Clarity—a 90-day entrepreneurial course—and branded the offering. Since then, I’ve named the Pollen podcast and several other business offerings. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/814dc23e-6c12-4a17-874e-eb644e779021/Screen+Shot+2023-11-29+at+11.02.31+AM.png Selected Work - Copywriting - Favour Gum Favour Gum needed a series of educational blog content to establish authority and thought leadership in the space. I developed a series of SEO-centric blog posts marrying scientific information with the brand voice to attract and inform customers. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/e824cdba-63cd-4293-9572-6758c322887a/Screenshot+2025-03-18+at+10.00.25%E2%80%AFAM.png Selected Work - Copywriting - Pearl Izumi Pearl iZUMi needed to redefine its cycling apparel lines and categories across four segmented audiences—all in a unified way. I created new category copy across road, gravel, and mountain bike collections to help the brand translate its legacy messaging into a language appealing to new audiences. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/4ce08b67-891c-4a00-980c-3f881082a393/Screenshot+2024-09-24+at+2.33.04%E2%80%AFPM.png Selected Work - Copywriting - Convercent by onetrust As an in-house content specialist, I quickly became a subject matter expert in ethics and compliance. I crafted educational and campaign copy for all stages of the marketing funnel, as well as promotions for Converge, a digital professional conference which saw record attendance as a result of my team’s efforts. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/35088bec-cb38-466a-8436-376d20347c10/Microsoft+windows+product+copy Selected Work - Copywriting - Microsoft Microsoft Windows launched a new app feature allowing Apple iPhone users to access iMessages and other iOS-specific offerings via their Windows PC. I created launch copy that was informative, actionable, and met a stringent set of marketing guidelines. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/ecbfabf2-4a58-4c7f-9ce7-8a99924a33aa/Screen+Shot+2023-07-18+at+8.55.47+AM.png Selected Work - Copywriting - ELIZABETH Ulloa Beauty Celebrity makeup artist Elizabeth Ulloa needed to capture her unique beauty philosophy in the next phase of her career. The result? A highly editorial and stylized site that lets her connect with clients on a personal level. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/60aade4d-5500-407d-8058-f95332f8367b/Screen+Shot+2023-07-18+at+8.58.35+AM.png Selected Work - Copywriting - Nutrition with Norah Registered Dietitian Norah Candito needed a website Home Page and About refresh to accompany a media feature, along with a page for her brand-new course HARMONIZE. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/8a163c97-f1b2-45e4-ac7a-682a5efa71cd/Screen+Shot+2023-07-18+at+9.07.06+AM.png Selected Work - Copywriting - Cassiopeia Cassiopeia, a brand-new cycling retail concept for women, needed a website for its launch under a month away. I dove in quickly to create copy for current and future pages, articulate the brand’s conversational voice and tone, and helped determine site structure and architecture for smooth navigation. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/1621457229712-4Y2C95ZXMNX5INE2Q6F8/Screen+Shot+2021-05-19+at+2.45.37+PM.png Selected Work - Copywriting - Noble Shit Consulting Site PR and product consultancy NoBS Consulting needed a website to attract new clients and share its mission with the world. The site needed the right balance of cheekiness and professionalism to reflect the company’s ethos. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/1622325663619-JTUPS39VAJNMY9ZIVL2M/Screen+Shot+2021-05-29+at+6.00.00+PM.png Selected Work - Copywriting - Fhitting Room NYC-based high-intensity fitness studio Fhitting Room needed to refine its message to speak to the target customer. I wove a cohesive storyline across the updated site, emphasizing the studio’s unique community, support, and results-oriented approach. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/c9607658-65c1-49ad-a5cd-7bb36ef9c50b/Screen+Shot+2023-11-24+at+8.20.04+AM.png Selected Work - Copywriting - Code and Theory I developed a series of Instagram and LinkedIn posts to introduce new agency initiatives, case studies, events, and more at Code and Theory. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/a65511f3-f55a-4c47-9a52-d951ff88445b/Screen+Shot+2023-11-29+at+11.05.41+AM.png Selected Work - Copywriting - MEDICAL SPECIALTIES MANAGERS (MSM) MSM wanted to rebrand their website to create empathy and brand authority for their provider solutions. The organization needed a full suite of web copy that humanized and communicated their solutions with enhanced clarity. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/58f0e22f-78de-4482-8b83-c8cc8272ba29/Screen+Shot+2023-11-29+at+11.22.20+AM.png Selected Work - Copywriting - Doordash For over two years, I led content development and strategy as an agency partner for DoorDash’s B2B business. I helped create downloadable assets such as the Ultimate Guide and a 7-course Restaurant University series to generate leads in new ways. https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/4865028a-69e4-49bf-af05-bb9189e7a366/Screen+Shot+2023-11-27+at+8.26.51+AM.png Selected Work - Copywriting - Cura House Dr. Taylor K. Rodriguez, a leading holistic practitioner, needed a unique name for her wellness collective. The name needed to be distinct, avoid conflicts with local healing centers, and evoke togetherness. I went back to the Latin origins of our language to uncover Cura House, a name that speaks to the organization’s ancient-meets-modern roots. https://kirbykelly.xyz/portfolio/editorial monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/0637d184-3288-4f8e-a4da-7903ea0abed5/Screenshot+2025-01-30+at+9.05.55%E2%80%AFAM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/77719189-d5b2-4637-94e7-d1c71d25d2de/Screen+Shot+2023-10-12+at+8.20.15+PM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/cc182266-d100-47b2-8c02-ebd2ec3b7246/Screen+Shot+2021-05-29+at+7.21.17+PM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/1c503157-af74-4501-94f2-b4792a239bc2/Screen+Shot+2021-05-29+at+7.21.33+PM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/d41ff348-838d-4082-8db6-8b1a30d4f0ce/Screenshot+2025-01-30+at+9.07.09%E2%80%AFAM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/27198276-6355-4a28-9e2c-f9d0cdfa7dcf/Screen+Shot+2021-05-29+at+7.21.50+PM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/ebf246a7-3882-4bc8-9c97-5f340cf2f07e/Screen+Shot+2021-05-29+at+7.24.19+PM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/73a3217d-f619-442b-963c-6c48886c0cbc/Screen+Shot+2023-10-12+at+8.23.10+PM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/633b0858-9388-4096-87d0-33a40230c039/Screenshot+2025-02-06+at+8.29.40%E2%80%AFAM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/02b7ba26-8e3b-4c69-8368-7420395cef17/Screen+Shot+2023-11-29+at+11.14.16+AM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/77a8775d-022b-4842-ab65-5e3d29c08790/Screen+Shot+2023-11-29+at+11.14.57+AM.png Selected Work - Editorial https://images.squarespace-cdn.com/content/v1/5e7faead5e3034175732d592/f2df2e55-b2ad-40f8-9f39-07e24054e82e/Screenshot+2025-01-30+at+9.08.18%E2%80%AFAM.png Selected Work - Editorial