I Help brands find and use their voice to make an impact.
Remedy Place
As a long-term partner and extension of the marketing team, I work alongside the Director of Editorial and Content in crafting all copy for owned channels, ideating and executing campaigns, and launched The Framework, a first-of-its-kind editorial and video platform. I help the company articulate its unique vision to empower more people to feel better than ever—all through a lens that resonates with its luxury audience.
Diana Davis Creative
DDC needed a site overhaul to announce new coaching offerings and connect with an entrepreneurial audience. We came up with a name for Camp Clarity—a 90-day entrepreneurial course—and branded the offering. Since then, I’ve named the Pollen podcast and several other business offerings.
Favour Gum
Favour Gum needed a series of educational blog content to establish authority and thought leadership in the space. I developed a series of SEO-centric blog posts marrying scientific information with the brand voice to attract and inform customers.
Convercent by onetrust
As an in-house content specialist, I quickly became a subject matter expert in ethics and compliance. I crafted educational and campaign copy for all stages of the marketing funnel, as well as promotions for Converge, a digital professional conference which saw record attendance as a result of my team’s efforts.
Microsoft
Microsoft Windows launched a new app feature allowing Apple iPhone users to access iMessages and other iOS-specific offerings via their Windows PC. I created launch copy that was informative, actionable, and met a stringent set of marketing guidelines.
ELIZABETH Ulloa Beauty
Celebrity makeup artist Elizabeth Ulloa needed to capture her unique beauty philosophy in the next phase of her career. The result? A highly editorial and stylized site that lets her connect with clients on a personal level.
Nutrition with Norah
Registered Dietitian Norah Candito needed a website Home Page and About refresh to accompany a media feature, along with a page for her brand-new course HARMONIZE.
Cassiopeia
Cassiopeia, a brand-new cycling retail concept for women, needed a website for its launch under a month away. I dove in quickly to create copy for current and future pages, articulate the brand’s conversational voice and tone, and helped determine site structure and architecture for smooth navigation.
Noble Shit Consulting Site
PR and product consultancy NoBS Consulting needed a website to attract new clients and share its mission with the world. The site needed the right balance of cheekiness and professionalism to reflect the company’s ethos.
Fhitting Room
NYC-based high-intensity fitness studio Fhitting Room needed to refine its message to speak to the target customer. I wove a cohesive storyline across the updated site, emphasizing the studio’s unique community, support, and results-oriented approach.
Code and Theory
I developed a series of Instagram and LinkedIn posts to introduce new agency initiatives, case studies, events, and more at Code and Theory.
MEDICAL SPECIALTIES MANAGERS (MSM)
MSM wanted to rebrand their website to create empathy and brand authority for their provider solutions. The organization needed a full suite of web copy that humanized and communicated their solutions with enhanced clarity.
Doordash
For over two years, I led content development and strategy as an agency partner for DoorDash’s B2B business. I helped create downloadable assets such as the Ultimate Guide and a 7-course Restaurant University series to generate leads in new ways.
Cura House
Dr. Taylor K. Rodriguez, a leading holistic practitioner, needed a unique name for her wellness collective. The name needed to be distinct, avoid conflicts with local healing centers, and evoke togetherness. I went back to the Latin origins of our language to uncover Cura House, a name that speaks to the organization’s ancient-meets-modern roots.